Company news

Children’s Holiday “Put the flicker on your coat and walk safely on the road”

November 15, 2012

On November 14th, 2012 Holcim (Rus) CM together with Kolomna Traffic Police held Children Holiday devoted to the traffic rules. Еру Company presented flickers to the pupils of schools in Shurovo.

The choice of the event theme was connected with worsening weather conditions and lengthening of the dark time. In autumn and winter pedestrians get less noticeable for the drivers and the probability of road accidents increases. The event was held within the regional programme “Be noticeable!” in which pupils receive flickers, retroreflective elements.

Flickers reflect light and help the driver to notice the young participants of the road traffic in the darkness.

The event started with the greeting speech of Gustavo Navarro, CEO, Holcim (Rus) CM. Sergey Pleshcheev, Head of Kolomna Traffic Police, told children about the importance of traffic rules and proper use of flickers.

Pupils from schools № 28, 29, 30 and the plant employees’ children participated in the event. The programme of the holiday included educational games and funny activities, aimed at traffic rules study and upbringing of law-abiding participants of the road traffic.

At the end of the event the young guests were given flickers, balloons and photographs from the holiday.

Contacts for media:

Kristina Bykovskaya
Tel.: +7 (495) 745 71 31 ext. 4570