Company news

Green Project 2010 in Moscow

November 19, 2010

On November 17 - 18, 2010 the 1st international festival of innovation technology in architecture and construction “Green Project 2010” took place in Moscow. ALPHA CEMENT (Holcim Group) became a partner of the project.

“Green construction” standards implementation to the national and world practice is an inevitable way to safe civilization on the planet from globalization destructive process and from the consequences of rapidly increasing energy consumption. Capable integration of innovative investigations into modern architecture objects is one of the most pressing problems that architect community faces. That’s why one of the main goals of the festival was the forming of ecological mentality among the architects, designers and investors, and the promotion of innovative technology into the practice of Russian construction industry.

Our Company exhibited two “green” ideas – international Holcim Awards and Shurovsky Cement plant reconstruction project. A model of Shurovsky Cement plant with the new production line was demonstrated on the Company stand as an example of ecological friendliness. Cement production has always been regarded as one of the dirtiest and the project realization foresees significant decrease of the negative production impact on the surrounding. New “dry” technology, improvement of the labour culture, and decrease of emissions make cement production “green”.
The mockup model and photos of the Project attracted the festival participants’ attention in professional and esthetic point of view: the guests took notes of Alexey Ivanov’s, the chief engineer of the expansion project, speech and took photos of the plant model. The dry process is a step forward for cement industry in Russia. Now with the new modernized production line Shurovsky Cement has become one of the most up-to-date plants in Russia.

“Green Project-2010” festival has become a place for knowledge and experience exchange – during few days in several conference halls workshops of leading architects, technologists, designers and experts were demonstrated. The organizers of the festival especially for this occasion invited Edward Schwarz, General Manager of the Holcim Foundation for Sustainable Construction as an honourable guest.
Presentation of Edward Schwarz, General Manager of the Holcim Foundation for Sustainable Construction, attracted much interest of the auditory - Edward was plied with the questions. He told about the Foundation activity and invited all the attendants to participate in Holcim Awards.

The 3rd International Holcim Awards competition offering a total of USD 2 million in prize money is open to: sustainable building and civil engineering works; landscape, urban design and infrastructure projects; and materials, products and construction technologies.
The Awards are an initiative of the Swiss-based Holcim Foundation for Sustainable Construction.

Edward Schwarz told that the participating in the competition is absolutely free, and there are no age or nation limits or demands towards the typology and size of the objects. The participants of Holcim Awards can be not only architects but also engineers, constructors and investors. A separate nomination called «Next Generation» is open to student projects created within university programs at final year bachelor level or above (including Master’s and PhD).

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Kristina Bykovskaya
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