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Holcim (Russia) sponsored “Swiss Mobile House” at Sochi Olympic Games 2014

February 07, 2014

Holcim (Russia), a part of Holcim Group worldwide, became one of the sponsors of the project “Swiss Mobile House” at the Olympic Games in Sochi 2014.

The Federal Department of Foreign Affairs unit Presence Switzerland has developed the concept of a "Swiss Mobile House” which aims to have a lasting impact and represent Switzerland's interests at major international events in the long term. Developed by the architects of Spillmann Echsle and built entirely in Switzerland, the house will be used for the first time at the Winter Olympic Games in Sochi in February 2014.

The "Swiss Mobile House" consisting of four houses will allow Switzerland to adapt its public activities according to the context and realities of each country where it is active. Presence Switzerland's partners, both public and private, will also have their place in this flexible construction which can be arranged in various formations depending on the event. This new public relations tool, budgeted at CHF 2 million, will help to showcase and promote the best of Switzerland in its fields of interest, ranging from the economy and science to political systems, sport, gastronomy and culture.

"The Swiss Mobile House is a powerful and effective symbol for Switzerland's image abroad" said Ambassador Nicolas Bideau, head of Presence Switzerland. "It allows us to recreate a miniature version of Switzerland throughout the world, and recreating a Swiss atmosphere abroad is one of the best marketing tools to promote our country."

The "Swiss Mobile House" will begin its journey in Russia in the heart of the Olympic park at the Sochi Olympic Games from 7 to 23 February 2014. One part of the house will then head off to Italy from 1 to 10 May 2014 as the focus of the Milan leg of the Giro del Gusto.

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