Company news

Holcim (Rus) participates in Mosbuild

April 17, 2012

On April 10-13, 2012 the International constructional and interior exhibition MosBuild took place in the Central exhibition complex “Expocentre”. Holcim took part in the exhibition for the second time.

The company introduced the new product line of 2012. Visitors were especially interested in white cement. “Shurovsky cement” (Holcim Group) is the only manufacturer of this product in Russia. Holcim (Rus) welcomed guests with two-storeyed stand, served soft drinks, tasty coffee and presented souvenirs. Participation in the exhibition helped promoting the Company’s image and brand awareness at the market and getting new contacts.

Energy efficiency of construction materials is one of the major tendencies of MosBuild 2012. The “green” theme was widely used among the exhibitors: stands design and hand-outs of companies were made with eco-friendly technologies. Holcim plant in Shurovo was one of the first ones in Russia with its “dry” process production line. This technology is considered to be the most modern and ecologically friendly.

MosBuild is the biggest constructional exhibition in Europe, with 2,500 exhibitors and 100,000 visitors from 69 countries yearly.