Company news

Now our cement is in Castorama!

February 19, 2013

Holcim (Rus) now supplies bagged cement for the store chain Castorama which specializes in repair and household goods.

On January 30th, 2013 Holcim supplied the first consignment of ExtraCEM 500 cement in 50-kilo-bags for the store Castorama (Kotelniki town). It’s worth mentioning that direct contract with cement producer is the first experience for store chains.

Expanding the network of retail supplies, the Company expects more customers to get acquainted with Holcim products and make them more available for final customer, increase brand awareness and strengthen the Company’s positions at the market of Moscow, Moscow region and Saratov region.

Holcim bagged cement will soon appear in Castorama hypermarkets in Moscow, Nizhniy Novgorod, Voronezh, Samara, Saratov and Tolyatti. For Moscow region Holcim (Rus) will supply ExtraCEM 500 cement in 50-kilo-bags and NormoCEM 400 in 25-kilo-bags. In Saratov region Castorama will sell bagged cement  SulfoCEM 400 and NormoCEM 400 (cement in 50-kilo-baggs).